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Billabong to Acquire E-tailer Swell

billabongI thought Billabong was already big, but I guess this just shows they are ready for more world domination.

Surfexpo reports that “Billabong International Ltd. has announced a conditional agreement to acquire San Clemente, Calif.–based online boardsports catalog and online retailer Swell. Financial details of the deal have yet to be disclosed. Paul Naude, president of the Billabong USA division, said in a statement that the acquisition would allow Billabong to manage its brands in the growing online market. “We look forward to growing the Swell business and further developing it as a showcase online platform for the U.S. boardsports industry,” he said. “The Internet plays a significant role in the recreational habits of the youth market, so it is important for our group to ensure we provide them with a premium-brand experience when shopping online.””

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