World Cup broadcast in 3D
FIFA announced today that the 2010 FIFA World Cup South Africa will be broadcast using Sony’s cutting edge 3D technology. Following the broadcast, Sony will be selling copies of the 3D film in retailers.
FIFA’s Secretary General Jérôme Valcke said, “we are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”
The only question now is, how do we get the 3D glasses to watch?