2012 tops India charts
“2010” has become the highest grossing Hollywood film in India. Roland Emmerich’s film has grossed $19.2 million in only five weeks of being released. The previous record was set by “Spider-Man 3” in 2007 with a mark of $14.2 million.
Spoonfeedin reported that Sony’s India managing director stated, “Our approach to marketing and distributing this film was to engage all sections of the audience, multiplex as well as single screen, metros as well as small towns, much like any large-scale Indian film. We believe this approach paid off by bringing in audiences who may not generally watch Hollywood films.”