Tiger Woods pulled by TAG Heuer
Tiger Woods has officially been pulled from TAG Heuer and their U.S. ad campaign. This follows after the company pulled all the ads in Australia last week. EOnline reports that TAG Heuer CEO Jean-Christophe Babin said, “We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events.”
The company will still retain Woods as a partnership, but his image will be downscaled in all markets for a period of time.