American Idol unveils ad strategy

American Idol’s new tag line is “They All Start Somewhere.” FOX has unveiled new advertising spots for the 2010 American Idol campaign feature ordinary people, in ordinary places, marking their starting point for their next journey to “American Idol.” The new ads are focusing more on the unknown stars of the world rather than highlighting the already established from years before.

View one of the new spots below:

Photo by FOX.

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