Golden Globes go digital
“The Hollywood Foreign Press Association (HFPA), NBC and dick clark productions (dcp) have developed “Golden Globes Week”; an online experience featuring exclusive preview content in support of the upcoming “67th Annual Golden Globe Awards” airing live in all time zones on NBC, January 17, 2010 at 8pm ET / 5pm PT. The “Golden Globes Week” series will stream on NBC.com, Facebook.com/Celebs, Ustream and other partner sites through the official widget. The full week of previews will kickoff “Golden Globes Week” beginning Monday, January 11th. The widget can be downloaded at http://www.nbc.com/goldenglobesallaccess and http://dickclark.com/globes.
The streams will feature exclusive content packed with action during “Golden Globes Week” including: “Golden Globes Week: Daily Update,” “One-on-One with Ricky Gervais,” “Golden Globes Live! The Day Before,” “Golden Globes Red Carpet Live!” and “Golden Globes Live! All Access Pass.” Additional information below.
Philip Berk, president of the HFPA stated, “This is the first year the HFPA has taken on such an active relationship online. We are bringing consumers a new platform with a full week of exclusive content. We are engaging both existing and new viewers worldwide.”
“Golden Globes Week: Daily Update” (Monday Jan. 11th through Thursday Jan. 14th)
The Daily Update will include a daily countdown of Golden Globes related events, updates from the executive producer, updates from Digg.com and Mashable.com and a retrospective countdown.
“One-on-One with Ricky Gervais” (Friday Jan. 15th)
Host, Ricky Gervais sits down with fans around the world to discuss the Globes. Users can submit questions for Ricky to answer through their Facebook status updates and through Ustream’s social stream.
“Golden Globes Live! The Day Before” (Saturday Jan. 16th)
The Day Before will feature host, expert and consumer commentary on what to expect the next day, award predictions, Beverly Hilton’s preparations and interviews with celebrities and producers.
“Golden Globes: Red Carpet Live!” (Sunday Jan. 17th)
Tune-in for multi-host/multi-camera red carpet coverage including celebrity interviews and expert commentary (fashion, film, hair, fitness, and lifestyle).
“Golden Globes Live! All Access Pass.” (Sunday Jan. 17th)
All Access Pass takes you inside the Beverly Hilton for backstage access including commentary on the Globes, social media updates from Facebook, press room coverage, celebrity interviews, after party access and more.
The widget was designed by Los Angeles based Opera New Media and built using Sprout builder technology. For the first time ever, there will also be a free iPhone application developed by Mobile Roadie for consumers to track the Golden Globes action from their mobile phones.”
Source: dick clark productions, inc.