5 Sundance Films to debut for rent on Youtube
Indiewire has announced that starting tomorrow, five films playing at the Sundance Film Festival will be available to stream on Youtube for a rental price of $3.99 for a 48-hour viewing period. The five films will be “Bass Ackwards,” “Children of Invention,” “Homewrecker,” “One Too Many Mornings,” and “The Cove.”
The success of these five films will determine if studios will eventually offer their movies as rentals through Youtube. The agreement is that movie studios will be able to set their own rental price with viewing time ranging from one to 90 days. The overall purpose for curating quality entertainment is that they want to attract more advertisers who want their commercials placed next too professionally done material, not wacky dogs skating on skateboards.
Youtube is trying to encourage the studios to let them stream the films on their site the day the DVD and BD is released, but studios haven’t jumped on the band wagon just yet considering how profitable their weekly home entertainment sales have been.
To read more go to Indiewire.