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HULU plans to start charging to watch


The popular site Hulu has become a staple in homes because of it’s free accessibility to watch all the TV shows that you may have missed over the years. Now Hulu is jumping on the pay-for-content bandwagon and is going to start charging for their content. The new plan is to charge users to watch episodes of “30 Rock,” “Modern Family,” and “House.” reports that the company is currently going over several plans to put into action. One option is to allow users to watch the latest 5 episodes of a TV show for free, but then charge a $4.99 fee a month to watch the older ones. In order to get people to shell out a fee as small as $4.99, they believe they need to have a catalog of at least 20 shows in order to make it appealing. They company believes they will have a price model to follow in less than six months.

Many companies are turning to the pay-for-content deal rather than looking for advertisers that are quickly disappearing and Hulu is the latest company to follow in those steps.

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  • January 21, 2010 | Permalink |

    So… If I pay $5 are the shows going to be commercial free then?? Otherwise forget it!

  • January 23, 2010 | Permalink |

    Payment model is backwards. Charge for the latest episodes. Hulu often is too slow posting new episodes anyway, offering near-instant gratification for a small fee could work.

    If you’re charging for old episodes you aren’t increasing the fan base for these shows you want to gain viewers for. And any new viewers that a series gets who want to now catch up with all the episodes (the viewers you want who will watch dozens of episodes a week until they are caught up, will instead stick with Netflix or get their episodes for free through less legitimate means.

    The advantage Hulu has over its competitors (Netflix, iTunes, etc) is that it has free (with commercial) options. This move seems to move Hulu away from being different and instead trying to be the same as everybody else. Unless Hulu has concluded that free, commercial-supported internet broadcasting is totally dead I don’t see how this move will make Hulu successful. Being one of many offering the same product will only attract customers for when they offer the right series and a better quality product, and that’s only a fraction of the time at best.

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