"Three Billboards Outside Ebbing, Missouri": October Oscar predictions                "Get Out" leads the Gotham Award nominations                'Blade Runner 2049,' 'The Disaster Artist' to be Honored at Hollywood Film Awards                Hollywood Contenders – Looking at Best Original Screenplay hopefuls                Todd Haynes explores the world of children with "Wonderstruck"                MUDBOUND and COCO to be Honored at Hollywood Film Awards                "The Killing of a Sacred Deer" pairs Colin Farrell and Nicole Kidman once again                "Wonder Wheel" closes NYFF with a commanding Kate Winslet turn                Sam Rockwell and Allison Janney to Receive Hollywood Supporting Actor and Hollywood Supporting Actress Awards at "Hollywood Film Awards"                Hollywood Contenders – Looking at Best Adapted Screenplay hopefuls                "Breathe" aims to return Andrew Garfield to Oscar contention                Mary J. Blige, Timothée Chalamet and the Cast of "I, Tonya" - Margot Robbie, Allison Janney, Sebastian Stan, Paul Walter Hauser to be honored at the 21st Annual "Hollywood Film Awards."                New Trailer drops for "Star Wars: The Last Jedi"                "Goodbye Christopher Robin" reveals the origins of Winnie the Pooh                Hollywood Contenders – Looking at Best Supporting Actress hopefuls        

Martha Stewart moving to the Hallmark Channel

marthastewart258x100

Martha Stewart is going to transfer her daytime block of lifestyle shows from NBC-U to the Hallmark Channel. Stewart will also develop some new shows for Hallmark’s primetime slots as part of the partnership deal.

Below is the official release:

STUDIO CITY, CALIF. and NEW YORK – Hallmark Channel today announced a multi-year strategic partnership with Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) to exclusively televise original episodes of the Emmy™ Award-winning, popular daytime home and lifestyle series “The Martha Stewart Show” on Hallmark Channel beginning September 2010. Hallmark Channel is a cable television network owned and operated by Crown Media Holdings, Inc. (NASDAQ: CRWN).

Announcement of the partnership was made today by Bill Abbott, President and CEO, Hallmark Channels, and Charles A. Koppelman, Executive Chairman of MSLO.

As part of the agreement, MSLO will also develop a range of new and original series and prime time specials that will complement Hallmark Channel’s current schedule of popular original movies, movies from the acclaimed “Hallmark Hall of Fame” library collection, specials and classic television series. In 2010 the network will produce 24 original movies.

Beginning in the fall, Mondays through Fridays, “The Martha Stewart Show” will be presented 10-11 a.m. (ET/PT), kicking off a two-and-half-hour block of original Martha Stewart programming. The flagship how-to series will continue to be filmed in New York City with a live studio audience, informing and inspiring viewers on subjects from cooking and entertaining to crafting and gardening. Encore performances of the daily show will also be presented on the network.

Following “The Martha Stewart Show” from 11 a.m. – 12:30 p.m. (ET/PT) each weekday, Hallmark Channel will present exclusive original programming currently in development at MSLO that will feature a portfolio of creative content for which the Martha Stewart brand is known and which will showcase experts and personalities from within MSLO. Additionally, MSLO will develop numerous holiday and interview specials for prime time on the network.

“This is a match made in TV heaven. We couldn’t be more excited about welcoming Martha Stewart to the Hallmark Channel family. She is the undisputed leader in cooking, home décor, design and gardening, and ‘The Martha Stewart Show’ is the kind of high-quality, programming that celebrates life, exemplifying Hallmark Channel and the Hallmark brand,” said Mr. Abbott. “We believe the creative programming, branding and advertising opportunities this partnership presents are limitless. As these properties join our already strong lineup which includes a full slate of original movies, our viewers, distributors and advertisers will continue to see in Hallmark Channel a destination like no other.”

Mr. Koppelman stated: “We’re very excited about this partnership, which brings together two powerful and trusted brands in the lifestyle arena. The new relationship builds our broadcast strategy, greatly extends our media platform and reach, and we anticipate will have a positive impact on our business. This also will benefit our merchandising and advertising partners, while offering viewers multiple opportunities to watch and learn from Martha and MSLO experts on a single channel at consistent time periods around the country.” Mr. Koppelman added: “As we make this move to Hallmark Channel, we also want to thank NBC Universal Domestic Television and their affiliates for their support over the past five years. We’re proud of all that we have accomplished together.”

MSLO Founder Martha Stewart added: “It has long been a dream of mine to bring our unique evergreen content to television in an expansive way. I’m delighted that we have found the perfect home for the kind of programming that consumers look to us for, a home that is devoted to excellence, family life and celebrations – what we call Living. Our core values and content areas–entertaining, weddings, crafting, cooking, gardening, holidays, pets and humor–are a perfect fit with Hallmark Channel. I’m thrilled with the opportunity to further develop MSLO’s deep pool of talent and provide audiences with exciting new programming that educates, informs, entertains and inspires.”

“The Martha Stewart Show” is in its fifth season and is currently distributed by NBC Universal Domestic Television Distribution.

In addition to “The Martha Stewart Show,” MSLO offers a growing roster of television series and specials presented elsewhere including the popular “Everyday Food” and the critically-acclaimed “Whatever, Martha!” Upcoming programming includes the weekly series “The Emeril Lagasse Show,” featuring celebrity chef Emeril Lagasse. Other current programming includes “Essence of Emeril,” “Emeril Live” and “Emeril Green.”

About HollywoodNews.com

Doing our best to bring you "The Pulse of New Hollywood®." Follow us @hollywoodnews

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

Leave a comment

You must be logged in to post a comment.