The Hollywood Reporter team with Flixster
The Hollywood Reporter have teamed up with Flixster, the world’s biggest online movie community, to deliver news, reviews, photos, videos, and moviegoers opinions. According to PR Newswire, Flixster will let THR pull data from the millions of moviegoers that post on their site. Together the two companies will co-brand certain online content and will produce unique seasonal movie-information destinations. The launch of this section will start March 7 with a Flixster-Hollywood Reporter Awards Watch with exclusive content leading up to the Academy Awards.
Steve Polsky, president and COO of Flixster stated, “The Flixster community will gain insider access to the movie industry, and The Hollywood Reporter will be able to take the real-time pulse of the moviegoing community through its access to information and data gathered from Flixster.”
Erica Mika, publisher of THR said, “With more and more consumers focusing on the entertainment industry, we are thrilled to be able to offer proprietary Flixster data and information to our users as the first step in an ongoing relationship. This further differentiates THR’s industry-leading coverage, content and analysis. Furthermore, this relationship offers our advertisers extended reach to the passionate movie community.”
Flixster, which owns RottenTomatoes.com, will team with THR to provide the content not only on the computer, but on mobile devices as well.
To read more go to PR Newswire.