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Beyonce to kick off new fragrance with a bang

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Beyonce is adding a new fragrance to the list of already accomplished things in her life. The new scent that “exudes passion and unleashes a spirited fire within,” entitled Beyonce Heat will kick off with a huge event on February 2 in New York.

Beyonce will take over Union Square and paint it with a fiery red light and smoky fog to infuse the landscape with her sultry aura. The launch party will gather people from the worlds of music, film, and media to celebrate her new venture. The fragrance itself embodies a floral, fruity, woody scent from rare flowers.

The Illumination event starts at 6:00pm and runs until midnight.

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