Coachella cancels single day ticket sales
The Coachella Valley Music & Arts festival in Indio, California has cancelled the option to buy single day tickets. Goldenvoice has decided to only offer three-day passes, which total in at $296 before fees. This is the first year that fans will have to commit to all three days rather than handpicking one or two. LATimes reports that Paul Tollett, the festival architect, has voiced that the single-day buyers are compromising the experience and enjoyment of the festival for the three-day attendees.
From previous stats, 20% of Coachella goers are single day ticket holders. The reasons for this are that some can’t afford a $300+ ticket, some can’t get time off from work for more than a day, and some just don’t want to sit in the 100+ degree heat for that long. Tollett continued, “We understand it will affect some people who want to go for one day, but we have to protect the three-day people. It was a complex decision. We put some thought into it, and we’re trying our best to make it a good experience.”
I presume that the festival will still sell out this year, not because of the change in ticket options, but the fact that finally the lineup is as good as it was when it started.
To read more go to LATimes.