January 20, 2017

Warner Music Nashville scraps full albums for double EPs

Blake Shelton Music Photos Warner Music Nashville

Blake Shelton Music Photos Warner Music Nashville

BY LINELLE SCHULTZ

Warner Music Nashville has decided to scrap the 10-plus traditional album in return for two six-song CDs (more like EPs). They plan on releasing the 2 CDs in between a few month period in order to give fans a quicker way to get new music. Blake Shelton’s “Hillbilly Bone” will be the first artist to release CDs in this new fashion and he says, “Fans will get more music than me putting out a new album every two years.”

They claim that the new “Six Pak” CDs will be at a value price, but there is no official word on the actual price point.

This actually saddens me and I hope that all record labels don’t follow in suit right behind them. I have come to enjoy albums that take 12+ songs to take us on a journey, a story, with themed albums and I don’t think that the smaller paks allow for this creativity. Although, I will say that I do love albums like Thrice’s “Air, Water, Wind, Fire” albums and The Early November’s “The Mother, The Mechanic, The Path” that are laid out with a series of small EPs together to create one full story. The only difference is that those multiple EPs were released together in one package on the same date as to not take away from the whole picture.

On the other hand, maybe the lower price point (granted that it is set around $6 or under) will actually help bring music lovers back into the store to buy albums that won’t put them out of their pockets. It will be interesting to see how the fans respond to this and the numbers that this new method will bring in.

Photo courtesy of BlakeShelton.com

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