Will.I.Am’s remix of The Who’s “My Generation” to benefit Oxfam’s Haiti Fund
Will.I.Am was remixing a version of The Who’s “My Generation” for the superbowl when the Haiti earthquake disaster happened. The song is set to debut on February 7 during the 2nd quarter of Super Bowl XLIV in an ad for FLO TV. The spot will air right before The Who take the stage during halftime.
– Listeners can hear a portion of the song today at www.flo.tv or www.music.yahoo.com.
– Beginning at 5:30 p.m. EST on Sunday, February 7, people can listen to the full-length song at www.flo.tv.
– The track will also be available for purchase for $1.29 on Amazon.com, Dipdive.com and TheWho.com, with all proceeds benefiting Oxfam’s Haiti Earthquake Response Fund.
But since the Haiti earthquake, Will.I.Am felt compelled to do something more with the song. He said, “I was moved to do something, and I immediately reached out to Pete Townshend and FLO TV. We decided to come together to create a full-length version of the track. This version will contain additional lyrics not included in the commercial, and all proceeds from the song will go directly to benefit the people of Haiti.”
Pete Townshend released a statement saying, “I am relieved to be able to do something visible to reach out to our friends in Haiti – and I am honoured to have such a hot and credible artist like will.i.am working with ‘My Generation,’ a song I wrote back when times were changing, but maybe didn’t change enough. Will wants to bring hope to the music rather that just the angst and frustration it once carried, and he has enough life and vigour in him to pull this off. Let’s hope that it generates some cash down the year to help rebuild Haiti. Most of all let’s hope it lets the people of Haiti know that we love them and remember them and pray for them in our crazy way using music. Let’s hope the times do change soon.”
Raymond C. Offenheiser, president of Oxfam America, said, “Oxfam is grateful for the support of the artistic community during such trying times. The creative and generous initiative of will.i.am, Slash and The Who to support our response effort in Haiti is such an inspired way to reach more people who want to be part of the movement to change the world.”