‘Toy Story’ game goes to infinity … and beyond!
BY SEAN O’CONNELL
Disney Interactive Studios today announced development of “Toy Story 3: The Video Game,” which will reach shelves by June 15, timed to the release of Pixar’s new “Toy Story” film.
Mary Beech, general manager and vice president of franchise development and marketing for Disney Consumer Products, told audiences at the American International Toy Fair in New York City that the game will feature film adventures along with Disney’s first open-world game play for kids. A new game play mode called Toy Box will unlock an open-world sandbox-style of play previously unseen in “Toy Story” games. The game’s developer, Avalanche Software, is working in close collaboration with filmmakers at Pixar to create an authentic Toy Story experience.
“‘Toy Story 3: The Video Game’ addresses a fact understood by every kid: imagination is what truly brings toys to life,” said John Blackburn, vice president and general manager of Avalanche Software. “That’s really what a toy box is about. We remember that kind of play from our own childhood, and it’s where we began as game designers. With this title, we want to encourage and reward creativity in others.”
“Toy Story 3: The Video Game” will be available on all major video game platforms on June 15, including Wii, PlayStation 3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft, Windows PC, Nintendo DS and PSP.