Is the LA Times strapped for cash?
If you haven’t picked up a copy of today’s Los Angeles Times, then you are in for a big surprise. The Walt Disney Company worked with them to create a special promotion for their movie “Alice in Wonderland,” which hits the theaters today. The front page is covered with a full-color photo of Johnny Depp’s head as the Mad Hatter, which covers up some fake text behind it making it look like the traditional front page of the LA Times. In order to see the real front page, you have to turn past Depp’s head to page 2.
According to The Wrap, John Conroy, a spokesman for the LA Times stated, “We worked very closely with Disney to come up with an exceptional and distinctive way to help them open ‘Alice in Wonderland. It was designed to create buzz, and to extend the film’s already brilliant marketing campaign.”
Read more from The Wrap.
Below the front and back of the LA Times: