Sony Music Bloodbath: Beyonce and the Boss’s Peeps Are Purged
BY ROGER FRIEDMAN
Bruce Springsteen may have a $100 million record deal at Sony Music but the person he trusted most is gone.
Tracy Nurse, a 30 year veteran of the company, has been purged as part of a blood bath that’s taken place in the last few days. Nurse, I am told, is leaving to start her own consultancy firm.
Also gone is Yvette Noel-Schure, VP of publicity, and her remaining publicist, Andre Morris. “There’s no one left in urban pr,” says a source.
Schure is starting her own company, from which she will handle all of Beyonce’s marketing needs. “She was Beyonce,” says a source. Schure also handled Maxwell and John Legend, among others.
All told, at least 20 key talented, highly skilled people are gone in this lay off including international marketing people like Dave Toomey. Craig Logan, a longtime fixture in the UK office of Sony who was also trusted by the remaining artists, resigned from RCA to form his own company. Sade, one of Sony’s few best sellers, was a Logan disciple.
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