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“Iron Man” viral marketing campaign underway

Paramount sent an invitation to HollywoodNews.com this evening inviting us to investigate Stark Expo 2010, an obvious viral marketing tool to help the studio promote Jon Favreau’s upcoming summer tent pole sequel, “Iron Man 2.”

The e-mail read, “Better Living Through Technology. Please check out the upcoming Stark Expo, opening May 7th. Tickets aren’t available yet . . . but please stay tuned.”

E-mails directed invitees to the Web site, www.starkexpo2010.com, which contains a countdown clock to this expo and advertises that the “event” will take place in Flushing Meadows, NY. Ironically, that’s the stomping grounds of another Marvel Comics superhero, Spider-Man. But it’s also the location of the 1964 New York World’s Fair. It’s also possible that the expo is the gathering Tony Stark (Robert Downey Jr.) flies to in the opening scenes of the “Iron Man 2” trailer, now available online.

As for the Web site, it contains an Expo Galley, an historical link to the fictional 1974 Stark Expo (probably a nod to the World’s Fair), a video commercial for Stark Industries, and an interactive map of Expo participants (like LG, Symantec, Oracle, and Accutech).

The Web site makes it clear that tickets will be “Available Soon,” so if you are an “Iron Man” fan, we advise that you bookmark the Stark Expo site, and pay attention to HollywoodNews.com for updates.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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One Comment

  • March 31, 2010 | Permalink |

    This website looks awesome, I will definitely be watching for tickets to go to this..thanks for the heads up

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