April 16, 2014

Magnolia acquires Tribeca closer “Freakonomics”

Weeks before “Freakonomics” is scheduled to close this year’s Tribeca Film Festival, Magnolia Pictures announces that it has acquired all North American rights to the highly anticipated documentary.

“Freakonomics” adapts the bestselling non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner. Like the book, the film examines human behavior and popular culture as it relates to economics.

But the film is special for its “dream team” of cinematic collaborators. The film is divided up between five filmmakers, including Academy Award winner Alex Gibney (“Enron: The Smartest Guys in the Room,” “Casino Jack and the United States of Money”), Academy Award nominees Rachel Grady and Heidi Ewing (“Jesus Camp”), Academy Award nominee Morgan Spurlock (“Super Size Me”), Eugene Jarecki (“Why We Fight”) and Seth Gordon (“The King of Kong”).

A release gives more details about the film, explaining that Gibney takes a look at the crumbling façade of Sumo wrestling; Spurlock offers up a revealing angle on the repercussions of baby names; Grady and Ewing conjure an eye-opening profile of underachieving kids incentivized to learn with cash; and Jarecki investigates an unsettling theory to explain why crime rates dramatically dropped in the early ’90s.

“As huge fans of the book, the film version of ‘Freakonomics’ is something that we’ve been excited about ever since we caught wind of it,” said Magnolia President Eamonn Bowles. “The fact that this dream project is being realized by the ‘dream team’ of documentary filmmakers makes this a major film event. We couldn’t be more thrilled.”

Magnolia is planning a fall theatrical release for the film.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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One Comment

  • peter
    April 5, 2010 | Permalink |

    This movie actually sounds really interesting, at first I thought it sounded dumb from the title name, but the synopsis sounds like a worthy film to see, hope this one gets released to the public soon

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