October 26, 2016
        "The Circle" and "The Lost City of Z": Which potential 2016 contenders got bumped to 2017?                Natalie Portman, Janelle Monáe, Matthew McConaughey, Bryce Dallas Howard, Edgar Ramirez, Stacy Keach at Hollywood Film Awards                Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars        

Derrick Borte, director of “The Joneses” – Hollywood In Ten

HollywoodNews.com’s interview feature, “Hollywood In Ten,” showcases the creative individuals responsible for the movies we love, and corners them for 10 quality minutes.

We all know how difficult it can be keeping up with the Joneses. Now try competing with the couple when they are funded by a rich marketing company hoping to use a gorgeous couple to peddle its top-of-the-line wares.

That’s the idea behind “The Joneses,” a razor-sharp satire of corporate greed and intrusive commercial marketing that stars David Duchovny and Demi Moore as salespeople posing as suburbanites so they can convince their well-to-do neighbors to purchase new and better things.

Director Derrick Borte understands the appeal of commercials, having directed several over the course of his career. As he makes the leap to feature films, he spoke to HollywoodNews.com about the concept of immersive marketing, the logistics of negotiating product placement in motion pictures, and the freedom he gave Duchovny and Moore to discover their original characters.

Click here to listen to our Hollywood In Ten interview with Derrick Borte, writer-director of “The Joneses.”

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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  • April 13, 2010 | Permalink |

    this was a great podcast, now i’m super excited to see this movie when it comes out

  • April 13, 2010 | Permalink |

    that was really interesting what derrick was saying about the stealth marketing and how they hire actors to live in empty houses, now i feel like i should be suspicious of certain things

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