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Derrick Borte, director of “The Joneses” – Hollywood In Ten

HollywoodNews.com’s interview feature, “Hollywood In Ten,” showcases the creative individuals responsible for the movies we love, and corners them for 10 quality minutes.

We all know how difficult it can be keeping up with the Joneses. Now try competing with the couple when they are funded by a rich marketing company hoping to use a gorgeous couple to peddle its top-of-the-line wares.

That’s the idea behind “The Joneses,” a razor-sharp satire of corporate greed and intrusive commercial marketing that stars David Duchovny and Demi Moore as salespeople posing as suburbanites so they can convince their well-to-do neighbors to purchase new and better things.

Director Derrick Borte understands the appeal of commercials, having directed several over the course of his career. As he makes the leap to feature films, he spoke to HollywoodNews.com about the concept of immersive marketing, the logistics of negotiating product placement in motion pictures, and the freedom he gave Duchovny and Moore to discover their original characters.

Click here to listen to our Hollywood In Ten interview with Derrick Borte, writer-director of “The Joneses.”

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  • April 13, 2010 | Permalink |

    this was a great podcast, now i’m super excited to see this movie when it comes out

  • April 13, 2010 | Permalink |

    that was really interesting what derrick was saying about the stealth marketing and how they hire actors to live in empty houses, now i feel like i should be suspicious of certain things

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