"Three Billboards Outside Ebbing, Missouri": October Oscar predictions                "Get Out" leads the Gotham Award nominations                'Blade Runner 2049,' 'The Disaster Artist' to be Honored at Hollywood Film Awards                Hollywood Contenders – Looking at Best Original Screenplay hopefuls                Todd Haynes explores the world of children with "Wonderstruck"                MUDBOUND and COCO to be Honored at Hollywood Film Awards                "The Killing of a Sacred Deer" pairs Colin Farrell and Nicole Kidman once again                "Wonder Wheel" closes NYFF with a commanding Kate Winslet turn                Sam Rockwell and Allison Janney to Receive Hollywood Supporting Actor and Hollywood Supporting Actress Awards at "Hollywood Film Awards"                Hollywood Contenders – Looking at Best Adapted Screenplay hopefuls                "Breathe" aims to return Andrew Garfield to Oscar contention                Mary J. Blige, Timothée Chalamet and the Cast of "I, Tonya" - Margot Robbie, Allison Janney, Sebastian Stan, Paul Walter Hauser to be honored at the 21st Annual "Hollywood Film Awards."                New Trailer drops for "Star Wars: The Last Jedi"                "Goodbye Christopher Robin" reveals the origins of Winnie the Pooh                Hollywood Contenders – Looking at Best Supporting Actress hopefuls        

Derrick Borte, director of “The Joneses” – Hollywood In Ten

HollywoodNews.com’s interview feature, “Hollywood In Ten,” showcases the creative individuals responsible for the movies we love, and corners them for 10 quality minutes.

We all know how difficult it can be keeping up with the Joneses. Now try competing with the couple when they are funded by a rich marketing company hoping to use a gorgeous couple to peddle its top-of-the-line wares.

That’s the idea behind “The Joneses,” a razor-sharp satire of corporate greed and intrusive commercial marketing that stars David Duchovny and Demi Moore as salespeople posing as suburbanites so they can convince their well-to-do neighbors to purchase new and better things.

Director Derrick Borte understands the appeal of commercials, having directed several over the course of his career. As he makes the leap to feature films, he spoke to HollywoodNews.com about the concept of immersive marketing, the logistics of negotiating product placement in motion pictures, and the freedom he gave Duchovny and Moore to discover their original characters.

Click here to listen to our Hollywood In Ten interview with Derrick Borte, writer-director of “The Joneses.”

Get the Flash Player to see the wordTube Media Player.

“THE JONESES” TRAILER

About HollywoodNews.com

Doing our best to bring you "The Pulse of New Hollywood®." Follow us @hollywoodnews

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

2 Comments

  • April 13, 2010 | Permalink |

    this was a great podcast, now i’m super excited to see this movie when it comes out

  • April 13, 2010 | Permalink |

    that was really interesting what derrick was saying about the stealth marketing and how they hire actors to live in empty houses, now i feel like i should be suspicious of certain things

Leave a comment

You must be logged in to post a comment.