ABC refuses to air plus-size lingerie line ads

We all know that the Victoria’s Secret models are on the cover of everything. It’s not to say that they aren’t gorgeous or don’t have the perfect bodies, because the truth is they do. They are cast for their outstanding features that entice average people to buy their products in an attempt to feel like them for a day. But does that mean that plus-size models aren’t as beautiful as the size 00 “Secret” girls? Apparently ABC seems to think so.

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Fox News reports that Lane Bryant had their new ad campaign all lined up to air during “Dancing with the Stars” for their new lingerie line called “Cacique,” but obviously it didn’t get aired. A Lane Bryant insider stated that the network refused to air the ad during the show because “The cleavage of the plus-size models, they said, was excessive, and we don’t think that’s the case. It certainly appears to be discrimination against full-sized women.”

They also report that they wanted it to appear during the “American Idol,” time slot but FOX turned it down. But when representatives for Lane Bryant pointed out that a Victoria’s Secret ad had been slotted for the “Idol” program, the network changed their minds as to not sound discriminatory and gave them the “Dancing” slot.

The source also added, “They wouldn’t run the ad, but have you seen the Victoria’s Secret spots? If you saw the Victoria’s Secret spot and our spot, you’d see nothing different.”

It looks like ABC and FOX have something against Lane Bryant and their plus-size women.

To read more go to Fox News.

View the ad the network refused to air below. Do you think it was too racy?:

LANE BRYANT AD FOR THE CACIQUE LINGERIE LINE

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One Comment

  • April 22, 2010 | Permalink |

    The way I look at it, I don’t really think they should run lingerie ads period. Save this stuff for the bedroom!

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