May 22, 2017

“Avatar” Blu-ray shatters first-day sales records

It seems the Na’vi are more powerful than Batman.

James Cameron’s “Avatar” moved far more Blu-rays in its first day of sales — at an estimated 1.5 million copies — than previously sales leader “The Dark Knight,” according to the Hollywood Reporter.

A Fox rep who declined to specific figures told THR that retailers “sold out of 60% of their Blu-ray inventory on average,” and that mass merchants “moved out roughly 50%” of their supply. The article estimated that more than 4 million “Avatar” units moved yesterday when you combine DVD and Blu-ray sales.

“We’re not focusing on sales,” Jon Landau said at a ceremonial tree-planting ceremony held Thursday, Earth Day, on the Fox lot. “We’re focusing on the events. There were 300 kids there today. They’re the future, so this is raising awareness, and that’s a great thing.”

For more on the “Avatar” Blu-ray, be sure to read our review.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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