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“Avatar” officially the best-selling Blu-ray of all time


Twentieth Century Fox Home Entertainment made it official this morning, announcing that James Cameron’s “Avatar” is now the best selling Blu-ray of all time after four days in stores.

Fox said “Avatar” moved 2.7 million units in North America, topping the previous record of 2.5 million units held by Christopher Nolan’s “The Dark Knight.”

Retail sales of “Avatar” Blu-ray and DVD discs have exceeded 6.7 million units since its launch last Thursday. According to Fox, it is on pace to be the best selling title in recent history.

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One Comment

  • April 26, 2010 | Permalink |

    i bought it at costco this weekend and it was impossible to miss it, they had this humongous stand with all the cardboard placeholders right when you walked in, everyone stopped to look at it that it actually created a traffic jam and in turn caused more people to stop and look at teh stand….from the on almost everyone i passed had the blu-ray in their cart

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