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“Avatar” officially the best-selling Blu-ray of all time

Twentieth Century Fox Home Entertainment made it official this morning, announcing that James Cameron’s “Avatar” is now the best selling Blu-ray of all time after four days in stores.

Fox said “Avatar” moved 2.7 million units in North America, topping the previous record of 2.5 million units held by Christopher Nolan’s “The Dark Knight.”

Retail sales of “Avatar” Blu-ray and DVD discs have exceeded 6.7 million units since its launch last Thursday. According to Fox, it is on pace to be the best selling title in recent history.

About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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One Comment

  • April 26, 2010 | Permalink |

    i bought it at costco this weekend and it was impossible to miss it, they had this humongous stand with all the cardboard placeholders right when you walked in, everyone stopped to look at it that it actually created a traffic jam and in turn caused more people to stop and look at teh stand….from the on almost everyone i passed had the blu-ray in their cart

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