March 29, 2017

“The Kardashians” named top celebrity self-branding success story

By Marilyn Beck and Stacy Jenel Smith

Branding expert Daymond John talks a lot about the success stories of branding when it comes to products and companies. How about naming celebrities that do a great job of branding themselves?

“The Kardashians,” instantly replies the “Shark Tank” star. “They automatically come to mind. You’ve got to think about it – they actually are really not known for anything…” So true! “…and yet they’ve become America’s sweethearts, America’s ‘Brady Bunch’ of today.” What a scary idea.

He continues, “Kim has become a fashion icon, a beauty icon. They can brand family, they can brand Hollywood, they can brand beauty. None of it has to be because they sing or dance or anything else.” As John notes in his first book, “Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle,” “We all have the same engine under the hood. It’s just that some people understand how to tap into that power.”

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About Beck / Smith

Marilyn Beck and Stacy Jenel Smith are among America’s leading columnists. They’ve covered the Hollywood beat for decades — Elvis and “Easy Rider” through the Jonas Bros. and “Avatar” and all the stars and their triumphs and scandals in-between. Their Creators Syndicate column, Beck/Smith Hollywood Exclusive, is a source of top celebrity interviews and entertainment news in newspapers across the country as well as online. To read more about Marylin and Stacy go to

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