October 27, 2016
        "The Circle" and "The Lost City of Z": Which potential 2016 contenders got bumped to 2017?                Natalie Portman, Janelle Monáe, Matthew McConaughey, Bryce Dallas Howard, Edgar Ramirez, Stacy Keach at Hollywood Film Awards                Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars        

“The Kardashians” named top celebrity self-branding success story

By Marilyn Beck and Stacy Jenel Smith

Branding expert Daymond John talks a lot about the success stories of branding when it comes to products and companies. How about naming celebrities that do a great job of branding themselves?

“The Kardashians,” instantly replies the “Shark Tank” star. “They automatically come to mind. You’ve got to think about it – they actually are really not known for anything…” So true! “…and yet they’ve become America’s sweethearts, America’s ‘Brady Bunch’ of today.” What a scary idea.

He continues, “Kim has become a fashion icon, a beauty icon. They can brand family, they can brand Hollywood, they can brand beauty. None of it has to be because they sing or dance or anything else.” As John notes in his first book, “Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle,” “We all have the same engine under the hood. It’s just that some people understand how to tap into that power.”

To read more go to BeckSmithHollywood.com.


About Beck / Smith

Marilyn Beck and Stacy Jenel Smith are among America’s leading columnists. They’ve covered the Hollywood beat for decades — Elvis and “Easy Rider” through the Jonas Bros. and “Avatar” and all the stars and their triumphs and scandals in-between. Their Creators Syndicate column, Beck/Smith Hollywood Exclusive, is a source of top celebrity interviews and entertainment news in newspapers across the country as well as online. To read more about Marylin and Stacy go to BeckSmithHollywood.com

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