April 18, 2014

Social media and the charitable fans of Twilight



By Kim Palacios

Plenty of celebs leverage their stardom to tell their fans about a worthwhile cause. Yet, the “Twilight” stars and the fans who admire them have sent social media atwitter in pursuit of much-needed support.

The most recent addition to this “Twilight” star trend is Kellan Lutz, who landed just yesterday on Twitter (@kellanlutz). With nearly 40,000 followers in fewer than 48 hours, he has already begun a charitable agenda. On his page, his stated mission is “to spread awareness concerning the indigenous charities [he] cares deeply for in hopes of gaining your love and support”. He has already managed to tweet five times (in both English and Spanish) asking fans to tell him about their own charities of note.

But it doesn’t stop with Kellan—out of all the Twilight stars, Peter Facinelli has the largest Twitter presence and devotes significant time to the issues that he holds dear. He has been such a driving force in motivating fans to donate to charity (in particular, Alex’s Lemonade Stand, an organization dedicated to fighting childhood cancer), that in November 2009, a small team of fans organized thousands of others in the Twilight fan community (in common speak, the Twilight “fandom”) to raise $87,640 in only seven days. This effort, proudly known as the Fandom Gives Back, recently relaunched its efforts, setting a fundraising goal of $100,000 for 2010.

Even Rob, who doesn’t tweet, had fans around the world looking on as he appealed to the public for support during January’s Hope for Haiti telethon. Yet social media played a large role for the small team of fans who promoted giving in a grassroots effort called “TwiFans For Haiti”. The campaign organized hundreds in the fandom around contributing funds–donations totaled nearly $86,000.

The women of Twilight (who, on the whole, tweet less than their male co-stars) have also lent their efforts to great causes. Nikki Reed recently spoke out on behalf of “I Am The Country”, a charity advocating for Chile in the wake of the recent earthquake. Kristen Stewart’s efforts hae been more far-reaching, with the star consistently engaging in a long list of benefits, auctions, and walks. Anna Kendrick, Ashley Greene, and Rachelle Lefevre have also gone public in support of many a good cause.

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About Kim Palacios

Kim Palacios is a San Francisco Bay Area transplant whose epicurean tendencies are matched only by her wanderlust. While not covering food, wine, and luxury travel for her column on Examiner.com, she guest writes for Travel Writers Exchange and a number of other varied-topic blogs. She is quadrilingual and holds an M.B.A. in Finance (neither of which she uses much these days). While not mourning the death of free markets and grumbling about the tax treatment of Californians, she enjoys film, and all things Twilight.

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