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Why Bob Berney left Apparition: “Fair Game” The main bone of contention between Bob Berney and his former employer Apparition boils down to the Valerie Plame CIA drama “Fair Game.”

Berney’s Apparition partner Bill Pohlad, who also runs River Road Entertainment – a co-financier on “Fair Game” — was expected to secure a big minimum guarantee and wide release agreement from buyers.

According to Screen Daily, which reported on the story, Summit purchased the film and isn’t required to come up with a MG. The distributor will most likely release “Fair Game” as a platform release, much to the chagrin of Berney who excels in turning platform product into popular fare.

River Road, which is overseen by Mitch Horwits for Pohlad, co-funded “Fair Game” with Participant Media/Imagenation Abu Dhabi.

River Road went with Summit on “Fair Game,” unimpressed by the way Berney’s Apparition handled the domestic release of the Joan Jett biopic “The Runaways,” a project which stars “Twilight’s” Kristen Stewart and Dakota Fanning. The film fizzled at the domestic B.O. with only $3.5 million.

In addition Berney isn’t impressed by Apparition’s low coffers. At present, it is difficult for his staff to work on a tight budget. Pohlad and CAA failed to raise additional P&A money for Apparition.

Berney is circulating around the Cannes Film Festival this week. “Fair Game” is the only U.S. film to compete for the Palme D’Or.

Meanwhile the outlook for Apparition remains transparent.


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