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AMC Theaters to offer “The Twilight Experience” beginning 6:30PM on 6/29

By Kim Palacios

hollywoodnews.com: Many theaters will do something like this, but AMC seems to be the first major chain to announce specifics. Instead of a mere 12:00AM showing of “Eclipse” on June 30th, the first two films will be screened beginning earlier in the evening on the 29th.

AMC, for its own part, has named the specifics of its package: a 6:30 start time for a $30 event it has dubbed “The Twilight Saga Experience”. Included in the price are screenings of “Twilight”, “New Moon”, and “Eclipse”, a $10 gift card to be used that night or at some other time, and a commemorative lanyard, while supplies last.

The big draw, of course, in addition to building up excitement for “Eclipse” alongside a theater full of like-minded Twi-hards, is to be able to see the films again on the big screen. But, this year there’s a complicating factor: will fans purchasing the package be able to switch theaters at 12:00AM to experience “Eclipse” in IMAX?

This should be a consideration for any Twilight fan who is planning to see the film at an IMAX theater. At my own local theater last year, folks who bought the “Twilight” + “New Moon” package were unable to switch to the IMAX theater to view “New Moon”. The stakes will be higher this year, since “Eclipse” was shot specifically for IMAX, making the value of the experience much higher.

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Questions? Tips? E-mail me! kpblog@hollywoodnews.com

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