“Sex and the City 2” gets into a rhythmic ride at the B.O.
Hollywoodnews.com: “Sex and the City 2” is off to a great start at the Memorial Day box office, earning $3 million from 2,000 locales that played the film at midnight. That number is 20% higher than the first installment’s midnight shows.
Studio estimates see “Sex” climaxing at $80 million over five days. The original, which broke glass ceilings for an R-rated chick pic, bedded $57 million in its first three days at the B.O. “Sex and the City” first bowed in late May 2008. Film’s ultimate domestic take was $152.6 million.
In the U.K., avid female fans are renting out theaters for private parties to see the film. A similar trend is going on in the U.S. where it has already sold $2 million in pre-sales.
Industry estimates peg Disney’s “Prince of Persia,” produced by Jerry Bruckheimer, to make at least $40 million over four days. “Prince” cost $200 million to make.