Adam Lambert, All Time Low chosen for launch of new digital franchise
HollywoodNews.com: Adam Lambert is gearing up for his summer “Glam” tour and he will also be part of a new cross-platform digital franchise.
LeAnn Rimes and All Time Low will also join Lambert for the launch of “Posted,” which is presented by AT&T. The new website will provide music with a singular destination to find social media updates, videos, news and photos of their favorite artists.
Each month, beginning today, CMT, MTV and VH1 will spotlight its own artist. The new franchise will live on each channel’s web and mobile properties as a space that connects artists directly with their fans in real time. Each “Posted” artist will be given a Motorala Backflip that they will use to submit content to their individual “Posted” sites.
VH1 selected Lambert, CMT chose Rimes, and MTV chose All Time Low who will be joined on “POSTED” by June tour mates Boys Like Girls, LMFAO, and Forever The Sickest Kids. Other bands and artists expected to participate in the program during the coming months include Maroon 5 and Sara Bareilles.
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