Exclusive “Scott Pilgrim” clip will air during Sunday’s MTV Movie Awards
Hollywoodnews.com: Movie fans likely will be tuned into Sunday’s 2010 MTV Movie Awards anyway, but now they have yet another reason to check it out.
Edgar Wright, director of “Hot Fuzz” and the anticipated “Scott Pilgrim vs. The World,” will unveil an exclusive clip from his film during the awards show’s Red Carpet festivities, which begin at 8 p.m. ET on Sunday, June 6.
Wright even teases the teaser clip on MTV this morning, so click here if you want to check out the first few minutes of the preview.
Universal has been doing an admirable job building anticipation for “Scott Pilgrim,” and by going after the MTV crowd, they’re going to tap into a larger audience who certainly will know star Michael Cera but might not be familiar with the “Pilgrim” graphic novels or comic author Bryan Lee O’Malley.
Now the studio needs to balance the thin line between promoting the original-looking film and not revealing too much. Best of luck on that front!
The 2010 MTV Movie Awards will be the usual star-studded affair, a mixture of celebration and promotion. It airs Sunday, June 6, at 9 p.m. ET, and will be hosted by Aziz Ansari of NBC’s “Parks adn Rec” and Universal’s new “Get Him to the Greek.”
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