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Latest “Last Airbender” TV spot whets whistle for anticipated July blockbuster

Hollywoodnews.com: I don’t know much about M. Night Shyamalan’s “The Last Airbender.” And for a summer movie — let alone the celebrated July 4 holiday weekend summer movie — that’s unheard of.

And also a little cool.

We’re at the point nowadays where almost every frame of every anticipated movie has made it online way before the movie hits theaters. Leaked images, spoilers, scripts, concept art … all of it has become promotional material for the film, even though it’s kind of spoiling the experience of enjoying the film itself.

There are a handful of films I’ve tried to avoid reading about as the summer rolls on, because I’d like to go into the with very little knowledge and just experience what the filmmakers want me to see. They are “Toy Story 3,” “Inception,” and “The Last Airbender.”

Now, I’ve broken down and watched Pixar’s “Toy Story” trailers, but I’ve avoided the longer “Meet Ken” clips that might give away story points (or decent jokes). Same with “Inception,” where I’m putting my trust in Christopher Nolan. Knowing he’s in charge — and that he lured Leonardo DiCaprio, Joseph Gordon-Levitt and Ellen Page to his cast — is more than enough for me.

As for “Airbender,” I’m just not familiar with its world. I know it’s based on a cartoon titled “Avatar,” but I’ve not watched it. I know it’s Shyamalan directing someone else’s idea for the first time, and at this stage in his career, I think that’s a good thing. (And if you sat through “The Happening,” you’ll think that, as well.)

So now that Paramount has sent us the latest (and possibly final) TV spot for “Airbender,” I’m torn. Do I watch, and gain a bit more knowledge about the project? Or do I just wait these last few weeks and maintain the self-imposed veil of secrecy?

Since you are not bound by the limitations I’ve set, here’s the TV spot for you to enjoy. Paramount will release M. Night Shyamalan’s “The Last Airbender” on July 2. It will also be screening in 3-D in select theaters. Enjoy the show.

To view THE LAST AIRBENDER television spot, “Legend,” click here!

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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  • June 4, 2010 | Permalink |

    I am the same way with movies. For some reason I tend to remember the trailers when watching a movie and it usualy ruins it for me. Like I know that guy wont die because he didn’t say that line from the trailer yet.

    If you are unfamiliar with the tv show, then watching the trailers or spots should not ruin anything for you. If you have seen the show, then you already know what happens. The week before it is released, Nicktoons will be airing the entire first season (what the film is based on) commercial free. Avatar was a great show that I tried to get my kids to watch, but they didn’t enjoy it as much as I did.

  • June 4, 2010 | Permalink |

    I know that bashing The Happening normally involves stating that everyone disliked it, but I enjoyed the movie in a B-movie sort of way. Shyamalan’s direction and some genuinely brilliant sequences of horror shone through.

  • June 4, 2010 | Permalink |

    I want to agree with you, Matt, but when the threat was revealed to be the wind, The Happening — for me — deflated. I actually prefer LADY IN THE WATER, which is universally bashed but I think has some fantastic elements. I also think THE VILLAGE is a lot better than people give it credit for.

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