Jimmy Fallon’s nightmare: “Late Night” ratings drop 20% since May ’09
Hollywoodnews.com: In the wake of NBC’s late night shell game between Jay Leno and Conan O’Brien, news hits that the network is now worried about the ratings of Jimmy Fallon’s “Late Night” show which have dropped 20% since its debut last May.
Total viewers for Fallon have declined to 1.63 million and he’s being whipped by ABC’s Jimmy Kimmel and CBS’s Craig Ferguson who respectively each draw 1.7 million-plus viewers.
One TV industry source tells Page Six, “NBC executives are concerned about the ratings drop and are doing all they can to promote Fallon . . . They’re even dragging him out of bed in the morning to do the ‘Today’ show to promote his own show.”
NBC attributes Fallon’s loss of viewers to the swapping of Leno with O’Brien. Fallon benefitted at the start from Leno’s farewell show. This is a bogus theory, because Leno has returned as Fallon’s lead-in for the last three months – arguably his ratings would uptick, No?
An NBC source further tells Page Six, “The network is more interested in the key demographic, the 18- to 49-year-olds, among which Fallon beats Ferguson and Kimmel night after night.”
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