May 24, 2017

Can “Eclipse” Save The Summer Box Office?

By Tracy Rosenfield According to Entertainment Weekly, this summer’s movies are neither as financially viable nor Oscar-worthy as last summer. By this time last year, “The Hurt Locker”, “Up in the Air”, “The Hangover” and “Star Trek” already hit theaters. We had both blockbusters and Oscar contenders making a showing at the box office. However, this past Memorial Day weekend produced the worst movie grosses in nine years and total summer box office sales are down $147 million from last year.

Aside from “How to Train Your Dragon”, which will likely get a “Best Animated Feature” Oscar nod and “Iron Man 2”, this summer has produced no other Oscar contenders nor blockbusters. Even “Sex and the City 2” which opened at $57 million last year, opened to only $31 million this year.

However, there are some supposed blockbusters lined up for later this summer, the most anticipated of which is “Eclipse”. “Eclipse” is likely to break records just ass “New Moon” did last summer and save the box office. “Twilight” fans are, well, fanatically devoted to the series, and with “Eclipse” having much more action than the previous two films, boyfriends, husbands, and other men likely won’t be as reluctant to see the film in the theater.

So, we can count on “Eclipse” playing a large part in saving 2010’s summer box office season, but studios need to remember, the series is only so long and there will be no “Twilight” to save them next summer.

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About Tracy Rosenfield

Tracy, a Chicago native, is a Client Services Manager for one of the world's largest internet marketing companies. When Tracy isn't working, she spends her free time with friends, watching films, planning her wedding, traveling and blogging. In the past year, she's allowed "Twilight" to take over her life. She's interacted with and met numerous members of the cast, including the entire Cullen coven (excluding Nikki Reed) and the entire Wolf Pack (excluding Taylor Lautner). She visited the "Eclipse" set and has seen many of the locations where the upcoming film will take place. Tracy has experience both reporting on "The Twilight Saga" and interviewing cast members. She's looking forward to bringing you the most exciting "Twilight" news with a unique perspective - She's over 30 , a self-proclaimed Twi-hard, and "Team Edward". Watch out Twi-hards - here she comes!

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