Fox testing the waters on Tom Cruise’s ‘Knight and Day’
By Roger Friedman HollywoodNews.com: It may be a mission impossible, or just some risky business: James Mangold’s “Knight and Day” with Tom Cruise and Cameron Diaz gets a 500 theater sneak preview this Saturday.
Fox is testing the waters to see what kind of reception “Knight and Day” will get when it opens next Wednesday, June 23rd. The sneak will also help gauge how to handle Cruise and Diaz’s media appearances. Cruise — thanks to his famous scuffle with Matt Lauer–doesn’t do “The Today Show.” As usual, he will be involved in massive promo push at ABC, with a multi-parter on “GMA” and a turn on “Live with Regis and Kelly” on Wednesday.
Doing “sneaks” cuts both ways. It can mean a film is in trouble. It can also mean that the studio is trying to show it’s got a hit on its hands and wants to build word of mouth.
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