April 19, 2014

Fox testing the waters on Tom Cruise’s ‘Knight and Day’

By Roger Friedman HollywoodNews.com: It may be a mission impossible, or just some risky business: James Mangold’s “Knight and Day” with Tom Cruise and Cameron Diaz gets a 500 theater sneak preview this Saturday.

Fox is testing the waters to see what kind of reception “Knight and Day” will get when it opens next Wednesday, June 23rd. The sneak will also help gauge how to handle Cruise and Diaz’s media appearances. Cruise — thanks to his famous scuffle with Matt Lauer–doesn’t do “The Today Show.” As usual, he will be involved in massive promo push at ABC, with a multi-parter on “GMA” and a turn on “Live with Regis and Kelly” on Wednesday.

Doing “sneaks” cuts both ways. It can mean a film is in trouble. It can also mean that the studio is trying to show it’s got a hit on its hands and wants to build word of mouth.

Tom Cruise and Katie Holmes

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Tom Cruise and Katie Holmes - Cameron Diaz is Honored With A Star On The Hollywod Walk Of Fame - 6712 Hollywood Blvd - Hollywood, CA. USA

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About Roger Friedman

Roger Friedman began his Showbiz411.com column in April after 10 years with Fox News where he helped create Foxnews.com. Friedman’s prior experience on the Internet is with MSN’s Cinemania column. Friedman also wrote the Intelligencer column as a contributing editor at "New York Magazine," where he covered the O.J. Simpson criminal trial. In addition, Friedman has been involved in book publishing and filmmaking (Only the Strong Survive). For more about Roger go to Showbiz411.com

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