May 23, 2017

Burger King keeps Team Edward vs. Team Jacob debate alive

By Kim Palacios Though Burger King’s new Twilight Saga campaign is specific to “Eclipse” the old themes from the “New Moon” effort are the same. The fast food restaurant will soon be launching new television ads, merchandise, and in-store games with the familiar Team Edward vs. Team Jacob slant.

Uncaring that fans already know who Bella chooses, Burger King will let the debate rage on. Visitors to Burger King restaurants will be able show their support for one team or the other by scratching off a panel on a community game. As reported by the New York Times, game participants will become eligible for prizes including “cash, a car, movie tickets and “The Twilight Saga: Eclipse” Ultimate Experience, which is a screening of the film and a movie set tour”. It was also reported that after the launch of the campaign, there will be opportunities to play online.

Burger King isn’t the only franchise keeping the Team Edward vs. Team Jacob debate alive. Nordstrom, which also ran a successful promo campaign for “New Moon”, continued to tantalize fans on different sides of the debate with focused “Eclipse” merchandise geared to both.

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About Kim Palacios

Kim Palacios is a San Francisco Bay Area transplant whose epicurean tendencies are matched only by her wanderlust. While not covering food, wine, and luxury travel for her column on, she guest writes for Travel Writers Exchange and a number of other varied-topic blogs. She is quadrilingual and holds an M.B.A. in Finance (neither of which she uses much these days). While not mourning the death of free markets and grumbling about the tax treatment of Californians, she enjoys film, and all things Twilight.

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  • June 30, 2010 | Permalink |

    I love team jacob not because he only good looking but he protects bella and even thought he didnt like edward he still found a way to be there for bella.

  • October 11, 2010 | Permalink |

    bat you are stupid or What!?!?!?!?!?! Edward is and will be EVER the best!!!!!!!!!!!!!!

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