‘Jersey Shore’s’ “The Situation” to design clothing line
HollywoodNews.com: “Jersey Shore’s” Mike “The Situation” Sorrentino has become known for sporting his steel abs and tan body around beaches. However, now he’s going to put his mind to use and will be teaming up with Dilligaf by Bohica Bill to launch a couture line of high-quality wearable art for the controversially irreverent clothing line.
Sorrentino will debut the line next month, which will comprise of t-shirts, sweatshirts and accessories, featuring his own fresh artwork and the brand’s signature and obscure acronym, Dilligaf. It will be available online at www.dilligafusa.com and in retail stores nationwide, including Dilligaf’s signature stores in New York.
“Mike ‘The Situation’ embodies our irreverent approach to life,” said Jodi Massry, president, Dilligaf by Bohica Bill. “He lives the ‘let’s not take things so seriously’ mentality every day. Dilligaf’s followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullest and enjoying every day,” Massry added, “We approached him because we knew we would be a perfect fit. His style is unparalleled, his creativity unending! We are thrilled to have formed this partnership. Amazing things are happening for us! Just watch!”
“My main goal is to search out projects that work for Mike both on a personal as well as a lucrative level,” stated Marc Sorrentino. “We are interested in partnerships that allow him to express his creativity and his personality. MPS Entertainment is a multi-faceted corporation with goals and strategies for long-term success and symbiotic relationships. We have many exciting projects in the works. That’s The Situation,” he quipped.
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