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Tom Cruise’s ‘Knight and Day’ opens to a mere $3.8M

HollywoodNews.com: It’s bad news for Tom Cruise. “Knight and Day” took in only $3.8 million last night at the box office. The $100 million film now stands to make around $20 million, if 20th Century Fox is lucky, for the five day opening run.

What makes this worse than ever: Cruise’s last movie, the godawful “Valkyrie,” made $8.5 million on its opening day. Of course, it was Christmas, but still…”Valkyrie” didn’t even have Cameron Diaz in a bikini or fancy exotic locations.

After the millions Fox has spent to promote this thing, especially overseas, “K&D” is a disappointment, certainly. But there were warning signs, as I said last week: no U.S. premiere, and then the 500 sneak previews on Saturday.

Bad reviews didn’t help. “K&D” has registered only 52% on Rotten Tomatoes. Even those reviews counted as positive weren’t so good. They were stretching. And hyping “Jerry Maguire” in the TV ad quote has only made the studio seem more desperate.

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About Roger Friedman

Roger Friedman began his Showbiz411.com column in April after 10 years with Fox News where he helped create Foxnews.com. Friedman’s prior experience on the Internet is with MSN’s Cinemania column. Friedman also wrote the Intelligencer column as a contributing editor at "New York Magazine," where he covered the O.J. Simpson criminal trial. In addition, Friedman has been involved in book publishing and filmmaking (Only the Strong Survive). For more about Roger go to Showbiz411.com

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One Comment

  • June 24, 2010 | Permalink |

    godawful Valkyrie? I tried to get in 2 different theatres on Xmas Day, no luck. No seats left. It went on to make how much -$200 million worldwide. Yeah, that’s a movie that sucks.

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