‘Toy Story 3’ continues to hold steady at the box office

By Scott Mendelson

HollywoodNews.com: I was seemingly alone in my slight disappointment with the low 2.68x weekend multiplier for “Toy Story 3,” which opened to $110 million off of a $41 million opening day. Apparently I was an idiot to worry, as the film has recovered whatever steam it allegedly lost over its first three weekdays.

The picture grossed $15.6 million on its first Monday, a mere 51% drop from Sunday and the fifth-biggest non-holiday Monday of all-time, behind such lightweights as “Avatar” (it’s first two Mondays: $16 million and $19 million respectively), “Pirates of the Caribbean: Dead Man’s Chest” ($18 million) and “The Dark Knight” ($24 million).. On Tuesday, it kept up the pace, grossing another $15.1 million.

That puts it again at number five for non-Holiday/non-opening day Tuesday grosses. Again, it’s behind just “Pirates of the Caribbean: Dead Man’s Chest” ($15.7 million), the fifth and twelve days of “Avatar” ($16 million and $18.2 million respectively), and “The Dark Knight” ($20.8 million). How about Wednesday? Well, in its sixth day, “Toy Story 3” grossed a mere $13.4 million.

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To read more go to Mendelson’s Memos.

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