January 19, 2017

Stephenie Meyer’s free “Bree Tanner” Twilight novella sells 1 million copies

By Kim Palacios

HollywoodNews.com: Why would more than one million people buy a novella they could read for free? Stephenie Meyer fans recently defied logic by doing just that. “The Short Second Life of Bree Tanner” is a 192-page novella that complements the main four books in the Twilight Saga. Despite making it available to read for free online a mere two days after its June 5th print release, hundreds of thousands of fans shelled out between $8 and $14 to own the book.

According to the Associated Press, the million book milestone for the novella only scratches the surface of its popularity. 100 million copies of all Twilight Saga books have been sold worldwide (which gives an indication of the size of the fan base) so the million in hard book sales shows only a tranche of those who took the time to read the “Bree Tanner” work. Less available was an estimate of how many people had read the book online for free. A true readership statistic would necessarily reflect the two.

In addition to achieving incredible sales numbers despite being offered for free, the novella also showed an ability to compete. The work debuted on several bestseller lists and remains highly ranked (#14 book on Amaozn.com as of the writing of this article) on paid sales alone.

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About Kim Palacios

Kim Palacios is a San Francisco Bay Area transplant whose epicurean tendencies are matched only by her wanderlust. While not covering food, wine, and luxury travel for her column on Examiner.com, she guest writes for Travel Writers Exchange and a number of other varied-topic blogs. She is quadrilingual and holds an M.B.A. in Finance (neither of which she uses much these days). While not mourning the death of free markets and grumbling about the tax treatment of Californians, she enjoys film, and all things Twilight.

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