Why Did “Toy Story 3” Tank in Russia?
HollywoodNews.com: Toy Story 3 may be the darling of the American box office, raking in close to $244 million in the U.S. alone (that is, of course, before Twilight came to call).
Yet the beloved misadventures of Woody and Buzz bombed at the Russian box offices, making only $5 million in its first ten days in theaters. Many in the industry were baffled as to why Toy Story tanked while its animated rival, Shrek Forever After, was able to pull in close to $38 million in its first ten days.
So what’s going on, Russia? Experts in the Russian movie market are apparently pointing to unseasonably warm weather as being one of the reasons why moviegoers are staying home.
Additionally, the same sources go on to explain that many Russians are simply not familiar with those rascally Pixar characters we know and love so well. The first two Toy Story films were apparently released in Russia before the recent boom in theater growth, explaining why audiences are a little nonplussed about the plight of toys.