January 19, 2017

Modern movie marketing campaigns that didn’t know when to stop

By Scott Mendelson

hollywoodnews.com: While any number of reasons and/or excuses have been tossed out for why Fox’s The A-Team didn’t perform better over the last month, one thing that sticks out is the general blandness of the theatrical trailer. As I wrote back in January, the first teaser did a remarkable job of knowing how to re-explain the concept, establish the new cast, and get out while the audience still wanted to know more. The second trailer, released in April, was a bland, overlong, and generally disappointing affair, seeming to highlight just how generic the film was outside of the inherent appeal of the original television show.

Fox’s campaign for The A-Team was just another example of not knowing when to leave well-enough alone. They had a fun and entertaining teaser that sold the movie perfectly, yet they had to go and blow their goodwill with a trailer that made the movie look worse than it actually was (it’s a perfectly amusing, if sloppy, B-movie genre picture). For a moment, let’s have a look back at some classic ‘shoulda quit while you’re ahead’ marketing campaigns.

To read more go to Mendelson’s Memos

Awards News, Breaking News, Entertainment News, Movie News, Hollywood News

About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

Follow us

Breaking Hollywood News   


UPDATES BY EMAIL

Leave a comment

You must be logged in to post a comment.