Jon Turtletaub says Disney dismissed 3-D “Sorcerer’s” idea

By Sean O’Connell
Hollywoodnews.com: These days, it appears studios are tripping over themselves to produce the next 3-D movie … and reap the benefits of increased ticket prices. But according to a high-profile director, one major studio isn’t that interested in the 3-D fad just yet: Disney.

Speaking at a press conference to promote “The Sorcerer’s Apprentice,” director Jon Turtletaub told Reel Rave that his initial pitch to the studio to film in 3-D was dismissed.

“They said, ‘Oh that’s silly. No one is doing 3-D, and that’s a waste of money,’” Turtletaub said, scoring huge laughs from the gathered crowds.

To hear the whole clip, click here.

Now, Turtletaub admits that meeting took place nearly three years ago, when he was very early in the process. And if the meeting were held today, Disney likely would be singing a different tune. For now, Turtletaub’s “The Sorcerer’s Apprentice” is playing everywhere in 2-D.

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