May 29, 2017

Jon Turtletaub says Disney dismissed 3-D “Sorcerer’s” idea

By Sean O’Connell These days, it appears studios are tripping over themselves to produce the next 3-D movie … and reap the benefits of increased ticket prices. But according to a high-profile director, one major studio isn’t that interested in the 3-D fad just yet: Disney.

Speaking at a press conference to promote “The Sorcerer’s Apprentice,” director Jon Turtletaub told Reel Rave that his initial pitch to the studio to film in 3-D was dismissed.

“They said, ‘Oh that’s silly. No one is doing 3-D, and that’s a waste of money,'” Turtletaub said, scoring huge laughs from the gathered crowds.

To hear the whole clip, click here.

Now, Turtletaub admits that meeting took place nearly three years ago, when he was very early in the process. And if the meeting were held today, Disney likely would be singing a different tune. For now, Turtletaub’s “The Sorcerer’s Apprentice” is playing everywhere in 2-D.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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