March 30, 2017

Fergie’s new soft drink deal may force Black Eyed Peas to take a break

By Roger Friedman

HollywoodNews.com: No group works or tours as much as the Black Eyed Peas. With a bunch of Grammys and hits on their resume, the Peas, with will.i.am and Fergie as leaders, seem to be everywhere. Right now they’re on a tour that takes them to the end of August in Canada.

But “I gotta feeling” things may be changing, and soon. Sources say that Fergie is about to announce a major endorsement deal with a soft drink company. The multi-multi-million dollar backer is likely to be Coca Cola. Last year, Fergie teamed up with Slash of Guns n Roses fame for a Coke commercial. Everyone’s guessing the new deal is with Coke too.

Meantime, will.i.am has been telling friends that he wants to take a break from the Peas soon. That announcement may come shortly as well. An insider says, “They’re not breaking up, but something is happening along those lines.” Will has other interests, including quite a few in technology.

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To read more go to Showbiz411.com

Image by PR Photos

About Roger Friedman

Roger Friedman began his Showbiz411.com column in April after 10 years with Fox News where he helped create Foxnews.com. Friedman’s prior experience on the Internet is with MSN’s Cinemania column. Friedman also wrote the Intelligencer column as a contributing editor at "New York Magazine," where he covered the O.J. Simpson criminal trial. In addition, Friedman has been involved in book publishing and filmmaking (Only the Strong Survive). For more about Roger go to Showbiz411.com

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