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Redbox goes Blu; offers hi-def discs in half its retail spots


By Sean O’Connell
Hollywoodnews.com: The “Box” continues to rock when it comes to home video rentals.

Redbox officially announced that it has begun offering Blu-ray discs in its retail machines for $1.50 a night, according to the Hollywood Reporter.

The company, which notoriously charges a single dollar for a DVD rental, had been testing movie rentals in the HD format at select locations. But now Redbox said Blu-ray titles will be inserted into 13,300 kiosks nationwide beginning immediately. By the fall, Blu-rays will be in Redbox’s entire rental system, which totals 23,000 spots.

I don’t have numbers to crunch, but I can tell you everyone I know rents from Redbox now. The convenience of stopping by the box at a neighborhood grocery store can’t be beat. The price, obviously, is right. And while they might not have every title you are looking for at a specific time — like Francis Ford Coppola’s “Tetro,” which I missed in theaters and wanted to catch, only to find it wasn’t an option — Redbox seems to be cultivating a loyal fan base and growing. Smartly. They also contributed to the closure of just about every bix-box Blockbuster Video stores in my town.

According to the story, the first wave of Blu-rays in the Redbox machines include titles like “The Book of Eli,” “The Bounty Hunter” and Paul Greengrass’s “Green Zone.”
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