October 21, 2016
        Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"                Hollywood Contenders: A second crack at Golden Globe predictions for 2016                "The Accountant" seeks to help give Ben Affleck another blockbuster                85 countries will be competing for Best Foreign Language Feature nominations at the Oscars                Tom Hanks to receive Hollywood Actor Award for "Sully" @ Hollywood Film Awards                "Certain Women" showcases Laura Dern, Kristen Stewart, and Michelle Williams                Ben Affleck is perhaps Hollywood's biggest and most diverse superstar                "The Birth of a Nation" looks to survive controversy and contend for awards                "The Girl on the Train" hopes to transport Emily Blunt to the Oscar race                "The Jungle Book," "Zootopia" and Craft Artists to be Honored at the 20th Annual Hollywood Film Awards        

Interactive “Scott Pilgrim” trailer puts fans in the game

By Sean O’Connell
Hollywoodnews.com: A new trailer for Edgar Wright’s upcoming “Scott Pilgrim vs. The World” hit the Web today, and there’s no better way to describe it then to just say, “It gets it.”

The interactive clip, which can be viewed below, is the perfect representation of Wright’s hypnotic vision. It has the 8-bit feel of a classic Atari video game (which also carries over Wright’s clever opening for his film involving Universal’s legendary logo). It boasts an intro from the director, interviews with the cast, and several hidden, interactive buttons that unlock exclusive trivia and more content.

It is the closest an online trailer has come to the DVD experience. In truth, it’s pretty amazing. You could spend hours just learning things about “Scott Pilgrim” from this interactive trailer. It’s so sick.

We’ll have plenty more on “Scott Pilgrim” next week, including a review (we’ve seen it, and it’s about as faithful to Bryan Lee O’Malley’s acclaimed graphic novels as possible). Until then, lose yourself in this ingenious trailer, and applaud Universal’s marketing team for coming up with this innovative, interactive trailer.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC FilmCritic.com, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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