Taylor Swift’s “Mine” video to premiere on Global Cross-Platform Event
HollywoodNews.com: Taylor Swift’s new video “Mine,” off her upcoming album “Speak Now,” was rushed to radio after being leaked across the internet and debuted at #1 on Billboard’s Hot Digital Songs Chart and #3 on Billboard’s Hot 100. With the Hot 100 distinction, Swift joins Mariah Carey as the only female artist in history to debut more than one single in the Top 5 in a calendar year.
Therefore, her eagerly anticipated video for the single will make its global premiere in more than 160 countries around the world thanks to sister networks CMT, MTV, VH1 and MTV International. The video will touch all of the MTV Music Group channels and websites in a cross-channel, cross-platform event featuring simultaneous online premieres and heavy on-air promotion, including a half-hour special to air across CMT, MTV and VH1.
Swift will introduce the video for the very first time before a live audience in “CMT premieres Taylor Swift ‘Mine'” as she returns to the towns of Kennebunk and Kennebunkport, Maine where the video was filmed with co-star Toby Hemingway. The special includes a behind-the-scenes look as she gives CMT host Katie Cook a tour of the quaint towns, and offers personal insight into how this latest video came to life. “Mine” was co-directed by Swift and Roman White.
CMT.com, MTV.com and VH1.com, along with MTV International sites, will present “Mine” in an exclusive online premiere roadblock beginning at 8:30 p.m. ET. MTV will debut the video on-air during its primetime lineup Friday at 9 p.m. ET/PT, while VH1 is set to air the video as part of its highly-rated weekly series VH1 TOP 20 VIDEO COUNTDOWN on Saturday, August 28 at 9:00 a.m. ET/PT.
Prior to its online premiere, CMT and CMT.com will premiere the video first as part of an exclusive half-hour LIVE special when CMT PREMIERES TAYLOR SWIFT “MINE” airs Friday, August 27 at 8:00-8:30 p.m. ET/PT. MTV will retelecast the special Saturday, August 28 at 10 a.m. ET/PT; while VH1 is set to air it Saturday, August 28 at 4 p.m. ET/PT.
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