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Controversial TIFF doc ‘Cool It’ finds home at Roadside Attractions

By Sean O’Connell One documentary heading to the Toronto International Film Festival just secured a distribution deal days before the fest officially kicks off.

Roadside Attractions acquired domestic rights to Ondi Timoner’s “Cool It,” which will have its world premiere at TIFF. Timoner’s doc focuses on controversial economist/political scientist Bjorn Lomborg, who – according to a release – “came to prominence with the book ‘The Skeptical Environmentalist’ (1998), and went on to challenge the conventional wisdom of Al Gore and David Guggenheim’s ‘An Inconvenient Truth’ with lectures and the publication of ‘Cool It’ (2007).

“Many docs we see are satisfied to introduce yet another problem to fret about,” said Roadside Attractions co-president Eric d’Arbeloff. “But ‘Cool It’ is so exciting because it’s radically structured toward solutions. In the same way our movie, ‘The Cove,’ demonstrated that a small group of activists can change the world, we think that this brave film could help start real progress on global warming.”

“‘Cool It’ blasts through the polarizing logjam of the climate change debate to bring a solid plan for solutions,” Timoner added. “Bjorn is fascinating, because in his attempt to make the world a smarter, better, more efficient place, he’s threatened the status quo, and been vilified by both the right and the left simultaneously. His story is riddled with conspiracy, controversy, and politics surrounding a subject matter that truly affects us all.”

Roadside said it plans a fall 2010 release.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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