October 28, 2016
        "Live By Night', "Passengers", and "Silence": What still hasn't screened this year?                Justin Timberlake to be Honored at 20th Annual Hollywood Film Awards: “CAN’T STOP THE FEELING!”                Ten Contenders will compete for Best Documentary Short Subject                "The Circle" and "The Lost City of Z": Which potential 2016 contenders got bumped to 2017?                Natalie Portman, Janelle Monáe, Matthew McConaughey, Bryce Dallas Howard, Edgar Ramirez, Stacy Keach at Hollywood Film Awards                Viola Davis will be campaigned in Best Supporting Actress for "Fences"                Mel Gibson to be Honored with the Hollywood Director Award at the 20th Annual Hollywood Film Awards                Michael Moore drops a surprise new film with "Michael Moore in TrumpLand"                Hollywood Contenders: New Oscar Predictions for October                Nicole Kidman, Hugh Grant, Naomie Harris, Lily Collins get Honors at 20th Annual Hollywood Film Awards                "Manchester by the Sea" leads the Gotham Award nominations                Tom Ford, Marc Platt and Kenneth Lonergan to be Honored at 20th Annual Hollywood Film Awards                Tom Cruise is in his action hero comfort zone with "Jack Reacher: Never Go Back"                "Moonlight" could be A24's big Oscar horse this year                Ewan McGregor steps behind the camera with "American Pastoral"        

Summer arthouse movies would have been mainstream 5 years ago

By Scott Mendelson

HollywoodNews.com: These two paragraphs originally ended the Summer Movie Preview: Box Office Review article, but after some prodding, I’ve decided to highlight them in their own post, as they deal with two specific issues worthy of note.

With all the babbling about 3D vs. 2D, at the end of the day it was still the movie. Sure The Last Airbender was helped by 3D ticket prices, and Shrek Forever After had a leggier run than Shrek the Third due to its ability to hold onto premium 3D auditoriums, but at the end of the day, it’s all about the movie. Oh, and that would-be flop Shrek Forever After? Yeah, while it ‘only’ made $237 million in domestic sales, it grossed $720 million worldwide and is the second-biggest global grosser of the summer and topped the $480 million worldwide gross of the first Shrek by 50%. Cats and Dogs: The Revenge of Kitty Galore still tanked in 3D ($42 million domestic), because no one cared about the film. Piranha 3D was probably hurt by its 3D, since 2D screens were hard to find, audiences were asked to pay $15 a ticket for admitted schlock. Step Up 3D didn’t break any new franchise ground despite being the first live-action film since Avatar to actually be shot in 3D rather than converted after the fact (no flop, the $40 million picture has amassed $113 million worldwide). As long as studios can pay $5-10 million for a conversion that allows them to charge $5+ more a ticket, the 3D gimmick isn’t going away. But unless the technology improves, it will soon just be ‘that thing that makes it too expensive to take my family to the movies’.

To read more go to Mendelson’s Memos.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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