Disney’s ‘Tangled’ releases another meaningless trailer

By Scott Mendelson

HollywoodNews.com: Rapunzel is apparently a helpless and useless supporting character in her own movie. She gets maybe three lines of dialogue in the 150 second trailer, with the bulk of screentime going to her dashing and adventurous suitor. At least Rapunzel is uber-pretty, because that’s all girls are good for in the post-“Princess and the Frog” Disney regime, right?

I concede that this may not be the movie as it is, but rather what they are selling in a panic over the alleged under-performance of “The Princess and the Frog” (Oh no! Only $267 million worldwide and the hundreds of millions over the next decade in Princess Tiana merchandise!). But the sour aftertaste that this marketing campaign has left in its wake will be tough to shake.

To read more go to Mendelson’s Memos.

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About Scott Mendelson

Mendelson's Memos: The basics - 30 years old, married with one child, currently residing in Woodland Hills, CA. I am simply a longtime film critic and pundit of sorts, especially in the realm of box office. The main content will be film reviews, trailer reviews, essays, and box office analysis and comparison. I also syndicate myself at The Huffington Post and Open Salon. I will update as often as my schedule allows. Yes, I'm on Facebook/Twitter/LinkIn, so feel free to find me there. All comments are appreciated, just be civil and try to keep a level discourse, as I will make every effort to do the same. Read more at Mendelson's Memos:

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  • October 9, 2010 | Permalink |

    The tangled trailers make this rapunzel movie out to be just like shrek, the comedy value and tee animation quality.

  • November 18, 2010 | Permalink |

    I am a big Rapunzel fan but I am not so sure about this trailer. It leaves much to the imagination, I will have to watch this movie to decide for myself.

  • January 20, 2011 | Permalink |

    I love all of the Disney Rapunzel trailers. Have you seen the ones on youtube by Disney animation studios? They’re awesome.

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