May 25, 2017

‘Paranormal Activity’ fans told to ‘Demand’ upcoming sequel

By Sean O’Connell Utilizing a marketing strategy that worked well on the first film, Paramount Pictures announced it will debut “Paranormal Activity 2” for the fans that “Demand” to see it first.

The studio’s “Demand it!” campaign launched last night. The first 20 cities with the highest “demands” for the movie will be invited to attend a free screening on Wednesday, Oct. 20, at 11:59 p.m., before the film’s nationwide release.

“The support of the online community was phenomenal on the first film.
We want to reward them for that support by offering them the chance to see it first,” said Rob Moore, vice chairman of Paramount Pictures.

“What is unique and exciting about ‘Paranormal Activity’ is the depth of commitment from fans who ‘demanded’ to see it.” said Adam Goodman, president of Paramount Film Group.

To “demand” the sequel, visit
 The top 20 cities will be announced on Friday, Oct. 15. “Paranormal Activity 2” is produced by Jason Blum and Oren Peli with story by Michael R. Perry and screenplay by Michael R. Perry and Christopher Landon, and directed by Tod Williams.

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About Sean O'Connell

Sean O'Connell is a nationally recognized film critic. His reviews have been published in print ('The Washington Post,' 'USA Today') and online (AMC, MSN's Citysearch) since 1996. He's a weekly contributor to several national radio programs. He is a longstanding member of the Broadcast Film Critics Association (BFCA), the Online Film Critics Society (OFCS), and the Southeastern Film Critics View all articles by Sean O'Connell Association (SEFCA).

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