‘Paranormal Activity’ fans told to ‘Demand’ upcoming sequel
By Sean O’Connell
Hollywoodnews.com: Utilizing a marketing strategy that worked well on the first film, Paramount Pictures announced it will debut “Paranormal Activity 2” for the fans that “Demand” to see it first.
The studio’s “Demand it!” campaign launched last night. The first 20 cities with the highest “demands” for the movie will be invited to attend a free screening on Wednesday, Oct. 20, at 11:59 p.m., before the film’s nationwide release.
“The support of the online community was phenomenal on the first film. We want to reward them for that support by offering them the chance to see it first,” said Rob Moore, vice chairman of Paramount Pictures.
“What is unique and exciting about ‘Paranormal Activity’ is the depth of commitment from fans who ‘demanded’ to see it.” said Adam Goodman, president of Paramount Film Group.
To “demand” the sequel, visit www.ParanormalMovie.com. The top 20 cities will be announced on Friday, Oct. 15. “Paranormal Activity 2” is produced by Jason Blum and Oren Peli with story by Michael R. Perry and screenplay by Michael R. Perry and Christopher Landon, and directed by Tod Williams.
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